ruth barzel

July 25, 2018

For Love or Money

Recently I was listening to an episode of a podcast hosted by Kate Ahl, an entrepreneur I respect. Kate, a Pinterest expert who helps clients and others use Pinterest to gain exposure, was talking about how business owners should identify pins that are doing especially well on Pinterest and re-pin them repeatedly. She mentioned that some of her clients balk at this advice, objecting that it’s boring to pin the same thing over and over again. If that’s how you feel, she suggested, it might be time to ask yourself if you really want to be running a business, or if it would make more sense to do what you do as a hobby.
July 11, 2018

All of the Pearls

Even before I got serious about making jewelry, I loved pearls. Not so much the traditional strand of cultured pearls (although I like those, too), but pearls that are a little different. Back in my 20s, I bought a long silver necklace made with mother of pearl freeform nuggets (I didn't know what they were back then, but now I do) that I cherished and still remember fondly.
June 24, 2018

The Un-Sale Is Here!

Who doesn't love a good sale? I know I do. There's something so satisfying about that "score!" feeling of getting a great deal. But there's more to life than scoring deals. Especially with everything going on in the world right now, many of us are looking for a way to do something that means something. That's where my un-sale idea came from—the desire to do something to help.
May 16, 2018

Collaboration or Competition?

My jewelry line was born out of a desire to make beautiful things. When I started out, selling what I made hadn't occurred to me. I was looking for a creative outlet, I found jewelry, I fell in love, it was perfect. The end. But, like every love story, over time things got more complicated.