Like many of you, I get lots of e-mails from stores, designers, and brands. Sometimes I’m too busy to open them, sometimes they don’t interest me, and sometimes they’re downright annoying. Of those that remain, the word that’s virtually guaranteed to get my attention is “new.” I read “See what’s new!” “New in!” or “New products added to our site!” and my mouse finger gets fidgety. Even if I end up more attracted to items on the site that aren’t the newest, it’s that idea of newness that draws me in.
Frequently updating my online shops has been a challenge for me. In the past, I’ve mostly used professional photographers to photograph my jewelry. But hiring, scheduling, and planning for a photographer gets expensive and time-consuming when you’re a small biz owner with a tight schedule, so I normally do only two professional shoots per year. This means that I can’t share new pieces with my customers as often as I want to, which is frustrating.
For example, recently I’ve been working on new items that will be great for summer, teacher’s gifts, and graduation gifts. I really didn’t want to wait until my fall photo shoot to share them with you!
Lately, while taking photos to post on social media, I’ve noticed that my shots have been looking better. I’d like to attribute this to newfound photography skills—and that may explain some of of it—but I credit the improved quality of my photos primarily to my new iPhone 7 and to ColorStory—a photo-editing app with magical powers.
So, feeling more confident about my ability to take non-cringe-worthy photos, I made the decision to add mini collections—small collections of new jewelry that I’ll photograph myself—in between my main collections that are shot by professional. This is my first one.
There’s my very first men’s/unisex bracelet made with lavastone and sandalwood. I’ve been wanting to add men’s jewelry to my line for a while and plan to build on this collection over time.
I’ve discovered a fabulous source of two favorite stones—labradorite and green amethyst—that are are going to make you swoon if you’re partial to barely there pieces in muted colors. And for all you stud earring lovers, I’ve added a sweet pair of peach freshwater pearl studs; the pearls literally glow.
For those who love bright colors, there’s something for you in this collection, including several turquoise pieces and a gorgeous pair of simple lavender quartz teardrop earrings.
And last but not least, my personal favorite—a gold vermeil arrowhead pendant that’s perfect for layering.
Other than allowing me to share my work with you more frequently, there’s another purpose behind my mini collections: I hope to use them as incubators, to test out some new ideas and see what the response is.
For example, I adore the new extra-dainty labradorite necklace that’s part of this collection and want to add more in this style made with different tiny stones and pearls that could either be worn alone, layered with other necklaces, or collected and layered with each other. What do you think? Would you wear one—or several? Too dainty for you, or just right? Maybe you like it but wish it was just a little different—a bit longer, perhaps, or made with a different type of chain or a different stone? Please share your thoughts—I’d love to hear them, and they will help me refine my line and make it better.
Click on each photo to see more views! All new items are available both in my Etsy shop and on my website. If you’ve purchased from my Etsy shop in the past and have an active discount code, it will work on the website too!
Photos by Ruth Barzel